Casey Neistat.

The YouTube Films of Casey Neistat.

I first came across Casey Neistat’s video work perhaps a year ago when I watched “Bike Lanes by Casey Neistat” on YouTube, his anger driven video on New York City’s bike lane laws inspired by receiving a ticket for riding his bike outside the lane.  His way of dealing with the issue was creative, humorous and hooked my attention, so I watched a few others.  I said to myself, “this guy is really good at this.”

After my video watching binge the videos and name settled in the back of my mind and I went on with my art posting and Tumblr antics.  Until a few months later when I came across the video above: “Make It Count.”  According to the video Nike asked Neistat to make a short film about how to “make it count” and in turn Neistat took all of the money Nike gave him and flew around the world for ten days, “making it count.”  The video is fantastic and is a perfect commercial for the product Nike is selling.  It’s also beautifully shot and edited and the narrative really hits home.  It was at this point I said to myself, “who is this guy?”

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